Do your clients inspire you? In my last article, I discussed how to make personal connections with our clients if we run a digital-based business. Since that article published, I was lucky enough to be able to have lunch with one of my long-term clients. We’ve been working together for years, and although we’ve done quite a few Skype calls, we had never actually met face to face. Although we did talk a little bit of business, we mainly enjoyed just having a one on one conversation. The amazing thing is, I walked out of the restaurant with more business inspiration than if we had spent the entire time talking shop.
The thing is, just because you are providing a product or service to someone, it doesn’t mean they can’t inspire you to make changes in your own business. In fact, I’ve found that some of my most successful ventures have been inspired in one way or another by one of my clients or students. For example, my upcoming launch of Home Business Jumpstart was inspired both by feedback from students and providing services to several clients who are amazing coaches. In the past I’ve found useful services and products via client recommendations and reviews. And other times, a client’s perseverance and success in the face of challenges has prompted me to have the courage to learn new skills or offer new services.
An Important Point About Inspiration
I want to point out that there is a big difference between being inspired by someone and copying/stealing their ideas. Inspiration is when something a client does or says gives you momentum to act on your own ideas. It’s not using a client’s idea and repackaging it as your own. It’s a big, big no-no to steal anyone’s ideas, but to do so to a client is a huge breach of trust. Just don’t do it.
While your focus should always be on providing top-notch services or product to your clients, don’t overlook how much they can inspire you to make changes and create growth in your own business as well.