Over the past three days we’ve explored some things that might be keeping you from gaining clients from your website/blogsite. All of the possible reasons we’ve addressed so far have been related to your content and copy. Today we’re going to start looking at other possible problems spots.
I would list Reason #4 as making it difficult for people to contact you.
It may sound silly, but make sure you have made getting in contact with you as easy as possible. As hard as it may be to believe, I still occasionally come across sites with no contact information. But don’t think you’re off the hook just because you have a contact page.
The thing about people is that everyone is different; and as such they all prefer different ways of contacting someone when inquiring about services. Where one person might be ok with a contact form, another might prefer direct e-mail and yet another might be most comfortable with a phone call. For this reason it’s wise to include as many methods of contact as possible.
For those of you who don’t like to post an e-mail address due to SPAM concerns there are several ways to do so and lessen the chance of SPAM. You can write the address out like : thilton at clericaladvantage.com. Someone reading the information is going to know that the symbol needs to be inserted instead of the word ‘at’. This keeps address harvesting ‘bots from picking up your address. The second thing you can do is create a separate address just for website contacts such as ‘ email@example.com’. This will keep any possible SPAM from landing in your own e-mail inbox.
Your contact page (and yes, you should definitely have a contact page) should include a contact form, e-mail address, phone number, and fax number if you have it. You should also include social media connections like Twitter, LinkedIn and Facebook. Let your visitors know they can feel free to contact you via any of the methods listed there. If you’re comfortable with it you can even add your mailing address for anyone that might be more comfortable with snail mail.
And don’t stop at your contact page.
Make sure there is some sort of contact information on your landing/main page too. And if you can, putting a contact form in your sidebar so that it appears on every page a visitor is on is a great idea too.
Make it easy for anyone to contact you from anywhere on your site in whatever manner that they might be most comfortable with.