If you’ve been following this series of posts, you’ll know that we’ve been discussing reasons you may not be getting clients as a direct result of your website or blogsite. The first three reasons had to do with your content/copy and yesterday’s reason was all about how easy you make it to contact you from your site.
Reason #5? You aren’t promoting your site.
I’m not talking about SEO (search engine optimization) here, I’m talking about good old fashioned telling others about your site.
When you speak to someone about what you do, do you always mention your site? And if so, do you tell them how much great information they can get there? How helpful they may find your blog posts? Don’t stop with your elevator speech, make sure you let those that you talk with know they can find great things if they take the time to visit your site.
How about when you comment on other blogs or on forums? Most commenting systems allow you to put your website address in so that clicking on your name takes a reader directly to your site.
The same goes for Twitter, Facebook and other networking sites. Set your blog up so that whenever you post new content an announcement with a link automatically posts on these sites. If you run some sort of special on your services you can announce it on these sites as well.
Do you have your site listed on your business card? Most people do, but try adding a line about the great tips/advice there. How about your invoices and letterhead?
And finally, is it in your e-mail signature? Not just your business e-mail, but your personal e-mail as well. You never know who you might be corresponding with who might be interested in the services you offer.
When looking to gain clients via your website, don’t be shy. Promotion makes a difference!
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This post was mentioned on Twitter by TMarieHilton: Just Posted: Reason #5 in the 6 Reasons You Aren’t Getting Clients from Your Website Series-http://bit.ly/83IUkp…
Tina, these are great tips. A comment I left on another legal blog earlier this week led to a great online conversation with the blogger, who would not otherwise have known about my blog. (I learned about hers from Twitter.) And now when someone says, “I like your blog”, I’ve learned to not only say “thank you” but to add, “I’d appreciate it very much if you’d share the link with any friends or colleagues that you think might find it useful.”
Thanks Lynne,
and thank you for the added tip for promoting your site. It’s amazing how something as simple as asking someone to pass the link along can lead to increased traffic and even clients!
Tina, these are great tips. A comment I left on another legal blog earlier this week led to a great online conversation with the blogger, who would not otherwise have known about my blog. (I learned about hers from Twitter.) And now when someone says, “I like your blog”, I’ve learned to not only say “thank you” but to add, “I’d appreciate it very much if you’d share the link with any friends or colleagues that you think might find it useful.”
Thanks Lynne,
and thank you for the added tip for promoting your site. It’s amazing how something as simple as asking someone to pass the link along can lead to increased traffic and even clients!