Yesterday, in our quest to find out why your website isn’t bringing you clients, we examined whether we were talking to or at our target market. We learned that showing potential clients how we can help is better than telling them how great we are. So what’s next?
The third reason you may not be getting clients from your website?
Reason #3-You aren’t doing anything to bring your visitors back.
This one often accompanies reason #2. Just as many businesses believe that visitors to their website want to see an impressive list of accomplishments, awards and experience, they also fail to understand something very important. The majority of people aren’t going to be ready to buy what you’re offering the first time they visit your website.
The first time they visit they tend to be researching and comparing. You may think that those impressive credentials are enought to make them add you to their bookmarks to come back when they’re ready to buy, but it won’t. So how do you get them to remember you and bring them back?
Give them a reason to come back. At this point you should have an idea of what your target market needs, so offer it to them through useful and informative content. That may be a FAQ page where their most common questions are answered or giving useful advice through blog content or informational pages.
Your site visitors have come to you looking for answers. If all you do is talk about what you can do or how you can answer their questions it’s much less likely they will return. But if you actively provide the answers right there on your site, it becomes a resource.
People return repeatedly to a resource. They trust a resource. And when they are ready to buy? Through your helpful information you’ve proven that your knowledgeable enough to provide what they need.
Today, look at your site and ask yourself if you’re providing answers to questions and informative content for your visitors. If not, think of the reasons they may be coming to your site and what kind of help they’re looking for. Use that information to make your site a resource for your target market.
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