Blog marketing. Blogging for Business. A few years ago every so-called business guru was pushing the business blog. Then video blogging (vlogging), Facebook Live, Snapchat and Insta-Stories arrived on the scene and the death sentence was given to blogging. But is it really dead? More importantly, what about marketing with a blog? Is business blogging dead? No, the business blog is not dead.
“I’ll repeat, the business blog is not dead.”
In fact, just today I was hanging out over at HubSpot reading their December 2017 post , Does Business Blogging Still Get Results in 2017? New Data From 1,000 Bloggers and judging from their numbers, it’s not only alive, it’s downright robust and healthy. Check out their infographic below entitled “Are Business Bloggers Getting Results?” (Psst, click on the partial image below to see it full sized.)
If you believed the harbingers of doom, you may have abandoned the idea of having a business blog or even given up on a blog you already had started. That’s ok, a lot of us kinda believed the ‘fake news’ of bloggings death too. I’ll even admit that I lost a lot of my passion for blogging due to these false reports. I’m sure you noticed it has been pretty quiet here on the blog aside from a few spurts here and there. With the naysayers proven wrong, now is the time to dust off your business blog plans again. And in case you’ve forgotten why a business blog is a good idea here’s a list for you:
- Done right, it will establish you as an expert in your field.
- Again, if done right, it gives your website some fantastic SEO values.
- When your marketing guru talks ‘content marketing’ a blog fits the bill
- It’s a solid marketing tool and much easier than selling your biz door to door
- You may think your ideal client or customer doesn’t read blogs, and maybe you’re right, but I guarantee they head to Google looking for answers you can give them. On your blog.
Before you create or dust off your blog you might want to check out another little list
- Business blogging takes time. It’s worth it, but if you don’t feel you have the time to invest, consider having someone else who knows your business well do it for you. Alternatively you can draft up a bare bones post and have someone like me flesh it out with links, images, focus keywords, heading, blockquotes, etc.
- Blogging doesn’t have to be written text. Record a video blog (vlog) and post it, as a bonus, have someone do a text summary to include with it. Do you offer something that translates well with photos? Go heavy on the images with a minimum of text.
- A business blog also requires promotion. Don’t count on people just stumbling upon your blog or immediately finding it on Google. Wisely use social media, email and even your business card and letterhead to promote your blog to the public.
- Don’t blog for yourself. It’s not about what you find interesting to write about, it’s about what your target market is looking for answers to. Imagine your ideal client and then figure out what questions they need answered.
- Blog consistently. The more often you post, the better your results will be. If you can bang out a 2000 word post several times a week, that’s awesome. Chances are that’s not going to be the case though, especially when the most successful business bloggers are averaging 3+ hours per post. That’s ok, mix it up. Post one of those in depth posts once a week or a few times a month and in between throw in some shorter ones, a video or audio post or even a photo post.
The business blog is not dead
It’s a fact. The business blog is not dead, it actually gets results. In many cases it can be the most effective marketing you can do to grow your business and reach your target market. So what are you waiting for?
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