A Mile in Client's Shoes

During my recent trip to Maine to attend a family member’s wedding, I discovered something. I’ve never had problems coming up with blog posts, twitter tweets and other social media interactions.But this past week as I juggled working on the road with family obligations and events I found myself not only pressed for time, but my ability to think creatively was non-existent. Twice during the trip I found myself, sitting alone in the silence of my daughters apartment, staring at my computer screen knowing I needed to write, but paralyzed by everything else I knew I needed to do as well.

Now, back in my home office with the family festivities behind me, the ideas and the words are flowing again. My brief battle with creativity block was not without a lesson.

Over the past 18 months I’ve suggested blogging and social media marketing to a number of business people only to be met by resistance. Overwhelmed by their current situation, they can’t imagine adding yet another task to their to do list. After feeling overwhelmed last week, I can at least understand why they might react that way. But even more valuable, it shows me how I can help them the most.

As a virtual assistant, I’m often asked about helping clients start a blog and personalize it. Once complete, they often take the task of creating posts upon themselves. Too often, I go back to visit the blogs I’ve helped create, only to find them pretty much abandoned. I think after my experience last week, I can better understand why this might be happening. And even better, I can now work on finding ways to help my clients after the creation phase of their blog.

The old adage about walking a mile in someone else’s shoes certainly has rung true for me in this instance. I was able to feel a little of the frustration that so many business owners feel when thinking about business blogging.  I can now assure them that there are ways to simplify the process and reap the benefits without all of the stress.

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