There’s nothing worse than biting into a stale carrot. You know what I mean, I’m sure you’ve grabbed a carrot stick off from a vegetable platter expecting that crisp snap as you bit into it but instead got a rubbery, orange something. Now the carrot doesn’t necessarily taste bad, but just the consistency is enough to turn you off from the veggie platter altogether, isn’t it? Even covering it up with ranch dip can’t disguise that almost spongy consistency. So don’t let your business become like that stale carrot. Read on to learn 5 ways to keep your home business fresh.
1. Keep learning.
Even when you think you’ve mastered all there is to know regarding your particular field, there is always something else you can learn. Whether it’s as simple as learning how to use video chat to conference with your clients or as in depth as learning more about the ins and outs of SEO, learning is a key element in keeping your business up to date and relevant. I’m lucky I have an insatiable need to learn new things, but even if you’re not born with that hunger, it’s a wise thing to find a hunger for learning when it comes to business.
2. Be aware of trends.
This doesn’t mean you have to adopt the latest trends for your business, but it is wise to be aware of just what is out there. Do you know what Tik Tok is? You may not be wild about adding it to your social media arsenal but you should know what it is. Sometimes it works to jump on bandwagons and sometimes it doesn’t. As you keep abreast of new trends, go with the ones that you’re comfortable with for your individual business. Don’t hop on just because everyone else is. On the other hand, don’t be afraid to take the ride either. It’s all about what you feel is right.
3. Get a Makeover
Redecorate. Has your website looked the same since the day you put it up? How about your letterhead? Logo? Breathing fresh air into your business could be as simple as changing the color scheme on your website or changing up that letterhead. The same way you occasionally like to see changes in your living spaces, your clients/customers enjoy seeing a few changes too. Been wanting to have a logo designed, but haven’t gotten around to it? Now is the time to go for it. A word of caution though, don’t change too many things at one time. You don’t want to lose the identity you’ve built up by changing everything at once. Take one small step at a time as you integrate changes. For example, if you’re adding a new logo, keep your colors constant, at least until everyone has learned to associate that new logo with your business. Keeping that in mind, a redesign can be a great way to keep your home business fresh.
4. Branch out.
As you’re watching trends and staying up to date on the latest and greatest things happening in your industry, don’t be afraid to add new services/products accordingly. Don’t be afraid to do or offer something that no one is in your industry is doing. After all, every new idea has to start somewhere.
5. Maintain Quality and Consistency.
As you explore these new ideas and avenues to keep your business fresh and crisp, make sure you maintain the same level of quality and consistency in your business. Branching out may end up spreading you a bit thin, so don’t hesitate to outsource in order to keep things stable in the quality department.
I’m sure there are plenty of other ideas out there for keeping your home business fresh. If you’ve got some, please leave them in the comment section. I’d love to hear all of your ideas too!
This is another article from the archives, revamped just a bit to fit a bit better in today’s world.