Find Your Thunder Snow and Geek Out Like Jim Cantore

Jim Cantore from the Weather Channel went viral in the aftermath of winter storm Neptune with his reaction to capturing several incidences of thundersnow and lightning on video.  I dare you to watch the video and not smile. His enthusiasm and excitement are fun to watch.  If we didn’t all know it before, this video makes it abundantly clear that he is truly a weather geek.  His celebration clearly shows that this moment is a championship moment for someone who loves weather. The fact that he loves what he does is so evident in those moments, that for me at least, it makes him even more of a weather authority.

I found myself thinking about my own career choice and how I’m sure I appear to others when I geek out about some new feature in the Headway theme or when I finish a website project I’m particularly proud of.  Or of how passionate I can get when I talk to someone about educating businesses on the benefits of virtual services and setting up virtual office capabilities.  I’m sure those around me can clearly tell I love working with online technology and that I passionately believe in the strengths of virtual services. And maybe, just maybe, it shows them that I’m pretty knowledgeable about what I do as well.

There is no marketing campaign or social media status that can come close to gaining the attention that true passion for what you do can.  When you really love and believe in what you do, it shines through everything you do.  It also shows when you’re not excited about what you do.

Of course, every day doesn’t include that same over the top excitement, even when you love what you do.  What each day should hold is the potential for spontaneous celebration.  If it doesn’t, perhaps it’s time you went searching for your thunder snow.


Tina Marie Hilton provides online technology services to forward thinking businesses. She writes on her Tips from T.Marie business blog to share insight and information with other small businesses and entrepreneurs. It also makes her feel like that certificate in creative writing isn't going to waste completely.