What Can You Learn about Social Media from a Meteorologist? A Lot. My Interview with Brad Panovich (@WxBrad)

Is social media right for everyone? Can Twitter, Facebook, Instagram, etc. make an impact no matter who/what you are? Example: has it changed the way meteorologists perform their jobs? Probably something you’ve thought very little about until now; most of us probably take for granted how we receive information about our weather. The answer, of course, is YES! The right approach to social media can bring positive change to any brand, business, figure, organization, cause, etc, even (especially!) the weather.

I’ve been on social media for a long time and have seen a lot of people use it to make a name for themselves. It wasn’t until I moved to North Carolina and began following WCNC’s chief meteorologist Brad Panovich that I saw someone from outside the realm of internet-based business take it and find a way to use it successfully. To my surprise, I’ve found that his use of social media, as a means to inform and educate his audience, is the best I’ve seen, hands down, and I follow some pretty big names in the social media arena.

After one of our recent snow events it occurred to me that his example has had a very substantial influence on how I use social media for my own business. This realization led me to think about the fact that many people still don’t understand how effective social media can be regardless of the type of business, cause or organization.

I wanted to find a way to share how Brad has been able to harness the power of social media and tap into its amazing potential, to make a point about its versatility as well as its enormous power. Lucky for us, he was kind enough to agree to do an interview with me, and even went so far as to record it on video.

I encourage you to watch the interview below, then follow Brad on Twitter, Facebook, Google+ and/or his blog and consider how you can apply what he does for weather to what you do in your business.


Tina Marie Hilton provides online technology services to forward thinking businesses. She writes on her Tips from T.Marie business blog to share insight and information with other small businesses and entrepreneurs. It also makes her feel like that certificate in creative writing isn't going to waste completely.