How unique is your approach to business? Have you done some trailblazing to find what works best for you or are you following someone else’s recipe for business success?
My son is constantly sharing funny videos with me from YouTube. It’s his way of getting me to ease off the ‘business overdrive’ button. He learned years ago that simply telling me I was working too hard got nothing but a muttered response from the direction of my home office. But an interesting or LMAO video? It can become a breath of fresh air in an otherwise stagnant business day. The Media Reacts videos he shared with me yesterday also made me think about how I was approaching my business. Before I go on, you might want to watch the video below (or a bunch of others on YouTube)
For Conan O’Brien, it’s a great way to get us laughing, but for the local news media that are all saying exactly the same thing? Well, they sort of lose their credibility for delivering unique content don’t they? And that’s where the lesson for your business comes in. How unique is your delivery?
For example, is your website content the same boring ‘who we are, what we do’ stuff that every other business website out there is doing? How about your way of doing business? When you need help, do you immediately think of hiring an employee rather than exploring what a qualified virtual professional might be able to do? Even though you rarely meet with clients do you think you have to have an actual office space rather than going virtual?
The same way you feel hearing all of those news anchors saying the same thing over and over, obviously reading from a mass produced script, is the way others are going to view your business if you’re doing what everyone else is. In today’s growing entrepreneur environment it’s all about standing out in the crowd, not being part of it.
How are you standing out in the business crowd? Let me know in the comments section!