There are many careers that require continuing education. Those in the legal or health care fields come to mind first, but teachers, real estate professionals and even beauticians are required to take classes to keep abreast of their industries and keep their certifications. The reason for this requirement is simple but important; it ensures that professionals keep up with changes and modern developments within their chosen field. Without it, they would lag behind and eventually become obsolete in comparison to those individuals just entering the field.
Re-read that last sentence for a moment;
Without it, they would lag behind and eventually become obsolete in comparison to those individuals just entering the industries.
This sentence doesn’t apply to just the careers that require it. It applies to every business out there. Including yours.
So why is it that many of us are more than willing to spend money on software, computer equipment and all the physical trappings of business, but balk at spending anything on learning?
I’m not saying that those physical trappings aren’t important in running a successful business. I’m saying that continuing to learn new things, new skills and being exposed to new ideas is just as important. In fact, if your business isn’t growing the way you’d like, taking a class or attending a seminar or webinar may be just the thing to help. Even purchasing a book or ebook can be a huge benefit.
Too often we get caught up in idea of so much information being available to us for free on the internet, but you will never get the same amount of value or results from surfing the ‘net. Why?
- You may not recognize problem areas or areas that are holding you back because you’re too close to the problem.
- Doing an internet search is likely to give you information overload rather than targeted, helpful information for your situation.
- You could be getting unverified, untested or even erroneous information that could end up hurting rather than helping.
- You’re doing all the work. Part of the benefit of attending a class or seminar is to be able to sit back, relax and focus on the material being presented.
- You’re not truly investing in your business. A successful business comes from having faith and passion in what you’re doing. I’ve said it before and I’ll say it again, you have to be willing to spend money on your business before you can truly start making the kind of money you want.
- It will refresh and rejuvenate not just your business, but your spirit as well. Remember that excitement when you first started your business? Has it faded or disappeared completely with the day in, day out tasks and responsibilities? It’s amazing how a simple webinar can relight the fire of inspiration and passion that you thought was long gone.
When planning your business budget, make sure you include the cost of continuing education. View it as another item required to do business and you and your business will reap the benefits.