Could Your Business Benefit from an Interview?

Have you ever considered doing an interview to help spread the word about your business?  An interview can give you some insight into what people want to know about you and from you.  It can increase your exposure to potential clients and let them get to know a little more about you and your business.

I’ve been honored to be asked to do two interviews this month.  One with Darlene of A Virtual Perception Podcast that you can find here, and another later in the month with Vicki Voisin of the Paralegal Mentor for her monthly Mastermind Call.  As I prepared for the first one yesterday, I began to think about the fact that these two opportunities could very well introduce me to people who don’t know about me and my business.  It’s a fun way to reach new audiences and I thank these two gracious ladies for giving me that chance.

Sometimes you’re lucky enough to have a blogger or podcaster contact you the way the way I was.  If you’re not, don’t let that stop you.

Are there podcasts or blogs in your industry that you read or listen to that might benefit from your expertise or experience.   Is there something you feel you can share that their readers or listeners could learn from?  Could your business story inspire others? If so it wouldn’t be out of place for you to politely offer to be interviewed.

What’s really nice about being interviewed is that you’re answering questions that other people are interested in the answers to.  Often times you can be surprised by the types of things other people want to know about you and your business.  Finding out what those questions are can give you more insight into what your readers really want information about and allow you to provide those answers not just in the interview, but on your website and blog as well.

Just can’t bring yourself to ask or maybe no one is taking you up on the offer?  Then turn it around and ask to do an interview of them for your blog/podcast.   You’ll be surprised how many of their readers and listeners might stop by to read or hear it.

When looking for new ways to expand your online community don’t overlook the power that a simple interview can have.


Tina Marie Hilton provides online technology services to forward thinking businesses. She writes on her Tips from T.Marie business blog to share insight and information with other small businesses and entrepreneurs. It also makes her feel like that certificate in creative writing isn't going to waste completely.


  1. Ching Ya on March 4, 2010 at 7:53 pm

    Well put, Tina. I have never underestimated the power of a podcast, video, especially an interview. 🙂 It is indeed, something to look forward to. Not sure when will be the day I step out my comfort zone, at least a podcast will be a good start right?

    Thanks so much for the input. Nice meeting you.

    Social/Blogging Tracker

    • TMarieHilton on March 8, 2010 at 11:42 am

      A podcast is a great start! And it’s fun. I’ll be looking forward to hearing about your ‘first step’ outside of your comfort zone. And thanks so much for stopping by.

  2. Vicki Voisin on March 6, 2010 at 10:33 pm

    I’m looking forward to interviewing you on March 23rd, Tina! I know this will be good one because you were fantastic on the Virtual Paralegal Interview Series that I produced last fall. More information about that is available at


    • TMarieHilton on March 8, 2010 at 11:41 am

      Hi Vicki! I’m very excited about our interview on the 23rd. Thanks for the kind words about my part in the Virtual Paralegal Interview Series, I was honored to be included. And if any of my readers haven’t checked it out yet…what are you waiting for??

  3. Darlene on March 8, 2010 at 9:49 am

    Excellent advice Tina. As a podcaster, I love it when people approach me and ask if they can be on the show. In fact, by them doing so, I already know they are open to sharing information about their business and entrepreneurial story (and that is great to know from a production standpoint). Don’t be shy — not only is it a great way to share a little bit about yourself and your business, it is lots of fun too!

    Thanks for being on A Virtual Perception Tina, you were a great guest.

    • TMarieHilton on March 8, 2010 at 11:38 am

      Darlene, Thanks so much for dropping by. You’re a wonderful hostess and A Virtual Perception is a wonderful podcast. I hope my readers will check it out if they haven’t already. It’s great to get the insight from a podcaster about businesses requesting to be interviewed too.

      Sometimes it’s not easy to get past that shyness, but it’s definitely well worth stepping outside the comfort zone.
      Thanks again!