Could Your Business Benefit from an Interview?
Have you ever considered doing an interview to help spread the word about your business? An interview can give you some insight into what people want to know about you and from you. It can increase your exposure to potential clients and let them get to know a little more about you and your business.
I’ve been honored to be asked to do two interviews this month. One with Darlene of A Virtual Perception Podcast that you can find here, and another later in the month with Vicki Voisin of the Paralegal Mentor for her monthly Mastermind Call. As I prepared for the first one yesterday, I began to think about the fact that these two opportunities could very well introduce me to people who don’t know about me and my business. It’s a fun way to reach new audiences and I thank these two gracious ladies for giving me that chance.
Sometimes you’re lucky enough to have a blogger or podcaster contact you the way the way I was. If you’re not, don’t let that stop you.
Are there podcasts or blogs in your industry that you read or listen to that might benefit from your expertise or experience. Is there something you feel you can share that their readers or listeners could learn from? Could your business story inspire others? If so it wouldn’t be out of place for you to politely offer to be interviewed.
What’s really nice about being interviewed is that you’re answering questions that other people are interested in the answers to. Often times you can be surprised by the types of things other people want to know about you and your business. Finding out what those questions are can give you more insight into what your readers really want information about and allow you to provide those answers not just in the interview, but on your website and blog as well.
Just can’t bring yourself to ask or maybe no one is taking you up on the offer? Then turn it around and ask to do an interview of them for your blog/podcast. You’ll be surprised how many of their readers and listeners might stop by to read or hear it.
When looking for new ways to expand your online community don’t overlook the power that a simple interview can have.