As I mentioned last week, the number one complaint I hear from business people is…
“I’m not getting any clients from my website/blog.”
And just in case you missed Friday’s post, I mentioned that when I take a look at these websites, the reason they are having this problem tends to be caused by one or more of 6 common issues. Today we’re focusing on #1.
So just what is reason #1?
You’re speaking to the wrong audience.
The first thing I do when I visit someone’s site is to see if I can tell from the content, who their target market is. Sounds easy doesn’t it? Think again.
It’s not always easy to figure out.
Why? Well, sometimes it’s because they themselves don’t have a clear idea of exactly whom they are trying to attract. If they haven’t determined their target market and/or niche, it’s going to be pretty hard to speak to them through their content.
Take for example, a real estate attorney whose blog posts are related to the legal technicalities, laws and rulings regarding the real estate business. It’s great information but they’re not likely to draw in sellers and buyers.
Check your site to see if you’re writing for your industry or your market. Writing for your industry is fine if that’s what your goal is. But if your goal is to draw potential clients to your site and turn them into clients, then you should be writing for them. If it’s all legal or technical jargon, they’re going to bounce right off your website, and probably never return.
Can you see why it’s important to understand who you want to draw to your site before you decide on your content?
Take the time today to read your content with an objective eye. Make sure you know who you’re speaking to and that it’s the audience you want it to be.
Remember, if you don’t want to miss any of the posts in this series, be sure you sign up for the newsletter. When you sign up you’ll get each reason delivered to your inbox and no matter when you decide to sign up, it will start with #1.