You may or may not know that I’m a huge football fan. Being from New England originally, the New England Patriots were ‘my’ team before the winning seasons and Super Bowl rings.
Last month, there was a lot of hoopla about the return of Tom Brady from his injury last season when they appeared on Monday Night Football. But my focus was on Wes Welker. Why Wes Welker? After all isn’t Randy Moss the star wide receiver? Maybe to some, but I’ll take the less high profile guy. You want to know why? Because he’s the guy who’s heart beats football, who’s eyes scream intensity on the field.
He may not be making spectacular one handed catches, but he digs in for the short passes over and over again.
Not only does Tom Brady trust that Wes can get the job done, so do the fans. We’ve come to depend upon his solid reliability and intense passion for the game. And in those odd circumstances where he may miss those passes and drop the ball? Well, you’ll see him come back to make a play happen every time.
So what does this have to do with business?
As service providers we should strive for that same reaction from our clients. The absolute highest accolade that I can receive is their faith in me to get the job done and get it done right. Although some businesses may strive for the flash and celebrity status of a Brady or Moss, I’d prefer to be known for my ability to deliver quality results over and over again. I want my clients to know that even if I ‘drop the ball’ in some way, that I’m going to work my hardest to set it right.
What about you? Who would you rather be?