The Wisdom of Webinars
Giving potential clients something of value is one of the smartest marketing strategies out there. And it’s an honest marketing strategy. You give something of true value and in return you make connections with people who may become or know someone who could become a future client. It’s a win-win situation. But how exactly do you go about giving someone something of value. Many of my clients teach classes on things that they are experts in. Some choose to offer them for free, others charge a fee, but either way it’s a fantastic way to implement this form of networking.
As much as I’m a great supporter of teaching classes for this purpose, I’m a bigger fan of offering the class as a Webinar. I feel that there are three basic reasons that if you’re currently teaching classes, you should consider trying a Webinar.
The first is the ability to reach a wider audience. You aren’t constrained by your locality. If you can find 5 people in your local community who are interested in your class, you may find 50 or 500 online.
My second reason is that with less time, you can earn more money. If you are currently teaching your class to 5 or 10 students at a time and each student is paying $10 for your one hour class. Teaching that same class in Webinar format allows you to teach to more students during that one hour class, thus allowing you to earn more money in less time.
My third and final reason you should be teaching Webinars instead of plain old classes is this, you can take the money making opportunity beyond just that one hour class. Record your Webinar. You can then offer it as an e-class indefinitely. One hour of teaching with unlimited earning potential.
And before you give me the excuse that you would rather truly be in front of a class of actual people, than in front of a web cam, guess what? You can. Just set the web cam up to capture the entire experience, using conference calling to allow your web participants to particpate in any question and answer activities you might have.
So, why aren’t you teaching Webinars?