Blogs are starting to gain respect in the business world as one of the best ways of building a community that in turn can lead to increased business. A blog is also a less expensive alternative to traditional marketing methods and in many cases can provide a better return on investment or ROI. This of course means that more and more businesses and even non-profits are adding or considering adding a blog to their websites. It’s a great idea. But they’re finding that blogging takes time, time that many just don’t seem to have.
One solution to that dilemma might be to partner with a ghostblogger, someone who writes and posts for you. But there are mixed feelings about using a ghostblogger. Part of the appeal of a blog is that your audience gets a sense of who you are through your writing ‘voice’. The argument is that when you use a ghostblogger, it’s their voice, not yours and thus your audience isn’t connecting with you at all.
So what’s the answer? How about ShadowBlogging? ShadowBlogging is my newest addition to the services I offer. Well, I’ve actually been doing it for clients all along, but I haven’t given it a name before. What is ShadowBlogging? It’s a middle ground. You still choose your own topics for blog posts and write a quick draft, you then send it to me along with notes as to what you’d like to see in the finished product. For example, you might ask me to post it to a certain category or add links to appropriate sites, pictures, podcasts, videos etc. Then I do a spelling and grammar check, polish it up, adding the items your requested and do the actual posting to your blog, including adding tagwords, etc.. I can even ‘flesh it out’ a little by adding some copy if that’s what you need. How does this help? The time needed to complete a quality blog post is greatly reduced, but your ‘voice’ is still yours. It’s still you connecting with your audience, not me. I’m just your shadow, cleaning it up, adding all the hoots and whistles that blog readers and search engines like to see.
If you think ShadowBlogging might work for you, check out the ShadowBlogging value packages. If you have questions regarding ShadowBlogging, you can use the contact form or e-mail me at firstname.lastname@example.org.