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Word of Mouth

November 20, 2007

Old school businesspeople swear by word of mouth as the best way of marketing a business. While I believe this is still true, word of mouth no longer is restricted to one person telling another about their personal experiences with a given company or business.  It used to be that if you had a good…

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When is a Blog more than a Blog?

November 12, 2007

When is a blog more than a blog? When it’s a marketing tool. And you thought blogging was only for political pundits and Hollywood gossip mavens. Think again. Blogging is the latest business tool, and when it’s done right, it can effectively work for you and your business.

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