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Marketing Your Home Business

Marketing a home business is vastly different than marketing what’s considered a small business.   Learn tips here for marketing your home business on a limited budget.

Do You Really Know Your Target Market For Your Home Business?

September 1, 2022
know your target market

You’ve gotten through the startup phase and now it’s time to connect with clients or customers.  You’ve read a ton of stuff on the internet, so you know you need to build a mailing list and create a newsletter. You also have chosen a social media platform or two to be active on. You’ve even…

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Home Business Owner, Are You Charging Enough?

March 16, 2022
are you charging enough

You’re working more, but it seems like you have less to show for it. You started your own business to find a better work/life balance, yet you have less free time to do the things you love than you did before. You need to sell more or gain more clients…or do you? Maybe you just…

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How Much Should You Charge For Your Services Anyway?

November 5, 2021
how much should you charge for your services

I think one of the most frustrating things I dealt with when I started my business 14 years ago was trying to figure out what to charge.  I got tons of great advice on forums and from our local small business administration, but when the question of how to price my services came up all…

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Facebook is Down! This is Why Your Business Should Never Rely On Social Media

October 4, 2021
never rely on social media

Back in 2015 I wrote an article about using a social media page as your website.  Today Facebook, Instagram and WhatsApp went down. In fact, they are still offline as I write this article.   I can’t help but wonder how many businesses are in a panic because they use a Facebook page as their website. …

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The Truth About Setting Affordable Rates

September 14, 2021
setting affordable rates

If I had a dime for every time someone complained that people won’t pay their rates, I’d be rich. Well, not rich exactly, but I’d have a few bucks for Starbucks instead of Dunkin’ Donuts.  What do I tell them? The truth about setting affordable rates. I tell them it’s because they are focusing on…

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Side Gig Ideas to Supplement Your Home Business during the Pandemic

May 21, 2020
side gig ideas to supplement your home business

Has the current pandemic had an adverse effect on your home business income? Even though self-employed individuals are now eligible for unemployment via the pandemic unemployment assistance program, it may not be a fit for everyone.  You could still be making enough money to make you ineligible yet you’re still not making what you normally…

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8 Home Business Ideas that Provide Local Services

February 6, 2020
home business ideas that provide local services

When people think about home based businesses it’s often associated with providing services via computer or providing handmade or digital products via an eCommerce platform.  But what if neither of those avenues are for you? Maybe you prefer getting out and about rather than being in the home office all day, every day.  Does that…

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