Online Tech Every Business Owner Should Know & Understand

online tech every business owner should know

Just like you, I love the sense of adventure that comes with running our own shows. But when it comes to the online world, it’s not just about swashbuckling through cyberspace – we need to be well-armed with knowledge too. So let’s chat about the techy stuff that can make or break our businesses. Here is a list of digital online tech that every business owner should know:

 1. Online File Storage – Your Secret Vault

Imagine all your precious business files, from invoices to creative content, stored safely in a vault that you can access from anywhere, from any device you happen to be using – that’s online file storage for you. Why fuss with physical files when you can have them in the cloud, ready at your fingertips?

 2. Online Data Backup – The Business Lifeline

Accidents happen, technology fails, but your business doesn’t have to take the hit. Online data backup is your safety net, ensuring that even if your computer gives up the ghost, your data won’t join it.

 3. Password Safety – Your First Line of Defense

Creating a strong password is like having an uncrackable secret code for your digital life. And with cyber-thieves getting smarter, your passwords need to be the Fort Knox of secret codes. This is one of the most important aspects of online tech that every business owner should know & understand how to implement.

 4. Domain Names – The Flag You Plant Online

Your domain name is your online flag – it tells the world, “Here’s my business territory!” Choose it wisely; it’s how your customers will remember you and find you amidst the sea of digital waves. Once it’s chosen and purchased, you should know where you purchased it, how to access it and how often you have to pay to renew it.  No, it’s not a pay once and your done kind of deal.  Domain names tend to be something that business owners don’t understand very well and I’ve seen them lose them because they didn’t realize they needed to be renewed. Don’t be that business owner.

 5. Website Hosting – Your Online Real Estate

Your website is your piece of online real estate, and your host is your landlord. Go for reliable and secure hosting because, just like in the real world, location (and security) is everything. Again, you need to know who your hosting provider is and when it needs to be renewed. If you don’t pay the ‘landlord’ you’re going to lose your website. Every business owner should be familiar with their hosting provider, how to access it, how to renew it and if you’re bringing in a web master, how to give someone access to the areas a webmaster may need to do their job.

 6. Website Security – The Shield for Your Digital Realm

Securing your website is like donning a suit of armor; it protects your site from invaders who might want to do it harm. It’s essential for keeping your and your customers’ information safe. This includes implementing strong passwords, keeping software up to date, adding a firewall or security plugins and even implementing 2FA (more about that later) if you have the option.

 7. Email Marketing Platforms – Your Digital Pigeon Post

Email marketing is like sending out carrier pigeons, but instead of just hoping for the best, you have tools and analytics to ensure your message hits the mark. It’s personal, direct, and still one of the best ways to reach your audience.

 8. Email SPAM & GDPR Laws – Playing by the Digital Rulebook

The internet has its own rulebook, and it’s not just there to rain on your parade. Following SPAM laws and GDPR guidelines means respecting your customers’ inboxes and privacy. It’s about building trust, not just dodging fines.

 9. Phishing & Email Scams – Your Cyber Radar

Scammers are the pirates of the digital seas, and your cyber radar needs to be fine-tuned to spot them. Phishing emails masquerade as legitimate requests, but with a bit of knowledge, you can dodge these deceptive icebergs.

 10. Two-Factor Authentication (2FA) – The Extra Guard at the Gate

Two-factor authentication is that extra guard at your cyber gate. It might seem like a hassle, like that second lock on your door, but it’s a godsend in keeping out unwanted guests (read: hackers). 2FA is always a good idea but do be aware if you have team members that will need to access services and sites that you have activated it on, you will need to either utilize a way to add a user or make a plan for third party access.  It can be a pain in the butt to time your virtual assistant’s log in with your schedule so you can send them the code to log in, but it’s well worth the added peace of mind knowing your safer from hackers.

While there most certainly are others, as someone who interacts with clients and tech every day, these are the ten online tech items that I believe that every business owner should know and understand.

So why should you, the business owner, care about getting these online tech pieces in place? Because in the world of entrepreneurship, these are the paths that keep your business from unraveling in the digital age. Whether you’re safeguarding your data, reaching out to customers, or just making sure your website is up and shining bright, each element is crucial. It’s not just about protection; it’s about building a strong, resilient foundation that lets you do what you do best: grow your business and live your life.

Ready to master the digital security basics for your business? Download my free “Online Digital Security Best Practices Guide”. It’s like having an owner’s manual for navigating your online digital tech. Click here, to take a step towards mastering your business’s digital tech, and start crafting your future with confidence and savvy.

TMarieHilton

Tina Marie Hilton provides online technology services to forward thinking businesses. She writes on her Tips from T.Marie business blog to share insight and information with other small businesses and entrepreneurs. It also makes her feel like that certificate in creative writing isn't going to waste completely.