Trust Me on This: Building a Business Clients Love

building trust

Last week my newsletter touched on the issue of trust. As someone who has provided services remotely for going on seventeen years, I’ve learned a bit about just how important building trust is when you’re running a small home business.  The subject is so important, I decided I needed to write this article on it as well.  And if you’re not subscribed to my newsletter yet, what are you waiting for? I share information and tips there you won’t find anywhere else.

Today, I want to have a cozy chat about something that’s both incredibly simple and profoundly complex: trust. It’s the cornerstone of every relationship, personal and professional alike. Yet, in the business world, trust transcends mere importance—it becomes your secret weapon in not just acquiring clients, but in forming long-lasting partnerships that thrive.

 Why Trust Is Non-Negotiable

Imagine going on a first date and your companion spends the entire time on their phone. Doesn’t exactly scream “trustworthy,” does it? In the business realm, trust operates on the same fundamental level. It’s about showing your clients, from the very first interaction, that you’re not just another service provider; you’re a reliable, consistent, and invaluable part of their success.

Clients who trust you are not just more likely to stick around; they’re also more inclined to recommend your services to others. It’s a beautiful cycle of trustworthiness breeding success, and success breeding more trust. According to a PwC survey, 87% of consumers stated that trust is a deciding factor in their purchasing decisions. That’s a number too significant to ignore!

 Building Trust from Scratch

So, how do you build this trust, especially if you’re just starting out and the client list is still a work in progress? Let’s break it down:

1. Be Transparent: Whether it’s about your capabilities, pricing, or how you handle data, clear communication is key. Nobody likes surprises, especially not the unpleasant kind.

2. Showcase Your Knowledge and Passion: Use your website, blog, or social media to share valuable insights into your industry. This not only positions you as an expert but also shows potential clients that you’re genuinely enthusiastic about what you do.

3. Offer Testimonials and Case Studies: Even if you don’t have clients of your own yet, share your successes, even if they were in a slightly different capacity or volunteer work. It’s about showcasing your ability to deliver results.

4. Be Consistent: Whether it’s the quality of your work, your communication style, or how you handle feedback, consistency builds trust over time.

5. Listen and Adapt: Showing that you’re responsive to feedback and willing to adapt to your clients’ needs is a powerful trust-builder. Too often rather than using feedback to grow, we see it in a negative light. Remember even our failures are important on the road to building trust and success.

 Tips for Nurturing Trust Before You Even Have Clients

  • Network Authentically: Engage with potential clients without the hard sell. Offer advice, answer questions, and be genuinely helpful.
  • Create Value-Driven Content: Write blogs, create videos, or offer free resources that solve common problems or answer frequent questions in your industry.
  • Seek Out Testimonials from Peers or Mentors: If you’re new to the business, having a respected industry figure vouch for your character and work ethic can be incredibly powerful. Do you have former employers who would gladly sing your praises?  Perhaps a professor or town leader who knows your work ethic and would vouch for it.  Think outside the box just a little.
  • Be Patient and Persistent: Trust is not built overnight. Stay the course, and your reputation as a trustworthy business owner will grow.

Remember, at the heart of all these strategies is the simple act of showing your potential clients that you care about their success as much as your own. That’s the kind of relationship that transcends mere business transactions—it creates lasting partnerships.  Trust me, I know.


Tina Marie Hilton provides online technology services to forward thinking businesses. She writes on her Tips from T.Marie business blog to share insight and information with other small businesses and entrepreneurs. It also makes her feel like that certificate in creative writing isn't going to waste completely.