Stand Out from the Competition: How to Define and Use Your Home-Based Business’s Unique Selling Proposition (USP)

unique selling proposition

Are you a home-based business owner looking to stand out from the competition? Do you want to attract more customers and build repeat business? Then you need a unique selling proposition (USP)! A USP is a one-sentence description of what makes your business unique and valuable to its target audience. It’s a clear statement that explains why a customer should do business with you instead of one of your competitors.

So, how do you create a USP? First, you need to understand your target customers, competitors, and products. Then, you can identify what sets your business apart from others in your market. This could be your values, product or service offerings, or a guarantee or policy that is special to your company. Once you have identified your USP, you can use it to guide your marketing and sales efforts.

For example, let’s say you run a home-based bakery that specializes in gluten-free and vegan desserts. Your USP could be that you cater to customers with dietary restrictions, offering delicious desserts that they can enjoy without worry. You could use this USP in all of your marketing materials, including your website, social media, and advertising campaigns. By consistently communicating your USP, you can differentiate your business from competitors and attract customers who value the specific benefit offered by your USP.

Other examples of USPs for home-based businesses include a tutoring service that offers personalized lesson plans and one-on-one attention, a jewelry business that uses ethically sourced materials and donates a portion of profits to environmental causes, a cleaning service that uses only eco-friendly and non-toxic cleaning products, and a graphic design business that offers unlimited revisions and a satisfaction guarantee.

Creating a USP can be a fun and creative process, so don’t be afraid to inject a little humor into your statement. Just remember to keep it clear, concise, and authentic to your company. With a strong USP, you can differentiate your business from competitors, attract more customers, and foster repeat business.


Tina Marie Hilton provides online technology services to forward thinking businesses. She writes on her Tips from T.Marie business blog to share insight and information with other small businesses and entrepreneurs. It also makes her feel like that certificate in creative writing isn't going to waste completely.