I came across this article on Inc.com that proclaims that hiring a virtual assistant is the best move that entrepreneurs can make. I’ve actually been arguing that fact for years here. The above article was written less than a year ago, which makes it apparent that entrepreneurs still aren’t flocking to the idea, even though it’s been proven to be a successful investment over and over again. Which leaves me wondering why? Could it be that small businesses are overlooking the wisdom of choosing specialized virtual assistants for roles within their business?
I think so.
To begin with, the term virtual assistant is confusing. So much so that I’ve suggested virtual service providers stop using the term altogether. Many service providers, like myself, stopped calling ourselves virtual assistants years ago, even though our offering of remote office services obviously still places us firmly in that category.
Add to that the fact that as remote abilities and online technology has grown, many virtual service providers have begun to specialize. You can find providers who offer just SEO, Social Media, and HR. My services are just a bit broader by covering a variety of things online technology related including WordPress website services.
The problem is, the general business public has a limited view when the term virtual assistant is used, even when it’s the human variety. In many cases they don’t think past basic administrative tasks when thinking of outsourcing.
A Specialized Virtual Assistant is Better for Business
Although tons of books and articles advocate outsourcing those basic administrative tasks, choosing specialized virtual services providers for specific roles within your business is a better choice. And while a specialized virtual assistant may cost a bit more, the return on investment will be much, much higher.
Yes, getting those minor administrative tasks off your to do list does save you time. But using a specialized virtual assistant to do something like create a sales page, an eCourse or a memorable presentation for your next speaking engagement not only frees up your time, it creates additional streams of income. The return on investment is much higher with specialized virtual assistants even though their rates may be more.
If you’re struggling to grow your business, think outside of the administrative help box. Think of more specific roles that would be of benefit and find a virtual services provider to fill that role. It very likely will be the best move you make for your small business.