I’m surprised at the number of business people who have admitted to no longer adding content to their blog because they are now on Twitter. I’m not sure where or why these folks got the impression that Twitter is a substitute for blogging. Perhaps it has something to do with the following 5 reasons to abandon your blog for Twitter?
- You don’t care about sharing quality content. 140 characters does not allow for adequate sharing of important information. Sure, you can share links to other people’s quality content, but what is that saying about you and your business? That you’re not unique, that you aren’t an expert in your field yourself?
- You aren’t interested in getting new clients or staying in touch with your current ones. Chances are your target market/clients/ customers are not following you on Twitter. Although Twitter is gaining in popularity, there is still an huge segment of the population who isn’t buying in. A portion of that segment does however read blogs and visit websites.
- You could care less about adding value to your customers experience. Twitter streams don’t equal the added value to clients/customers that blog posts do.
- You want your website to stay hidden from search engines. Three letters..SEO. Your Twitter stream isn’t going to increase your website SEO, fresh content is.
- You have no interest in ever compiling blog posts into an information product. Think of a blog as a depository of useful information. Since it’s your information, you can choose to re-purpose it the way you choose. Older blog posts can become articles, special reports , e-books and more. Try doing that with your 140 character tweets.
By now you’ve figured out that the title for this blog post was rather sarcastic. If you’ve read my previous post, you already know that I consider a blog to be one of the most important tools for growing your business. And if you’ve been reading here for any length of time, you also know I’m a fan of Twitter as well. As useful as Twitter is, it’s not a blog. Heck, it couldn’t even play one on TV.