You get it. No one needs to tell you the importance of having a business blog on your website. You’ve got yours up and running and keep that new content flowing the way all the experts tell you to do. And it’s working.
Maybe it’s increased inquiries by potential clients or perhaps your current clients are loving the valuable information you’re sharing with them there. But did you know that same blog could be doing more for your business?
You’ve put a lot of time and effort into creating great content for your blog, so why limit that information to your blog only? I’m talking about Blog Re-Purposing.
What exactly is Blog Re-Purposing? It’s the act of taking your original blog content and using it again in another format. Maybe you can pull a set of blog posts from a particular category together as an e-book? Or submit some of your best posts to an online article site like E-zine Articles? It’s possible you could even build an e-course or e-class from some of your material.
Why just leave your great, original material in the Archives section of your blog to gather dust? Make your blog work for you in more ways than one.
[And yes, Blog Re-Purposing is one of the services I offer as a virtual assistant, so you don’t even have lack of time as an excuse. ]