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5 Reasons I'm Narrowing My Niche and Why You Should Too

It’s funny how one can learn something, teach something, but still drag their heels when implementing something.  I’m not pointing fingers, I’m admitting to all of you that I am that person. Everything I’ve ever learned about marketing has pointed toward choosing a niche, I’ve even written about it to try to help others.  Yet, I had still not taken the plunge and narrowed my own.

Part of that reason was that my niche had an uncanny way of finding me, all of my clients seemed to come from the legal or business creative (writers, coaches, teachers, etc.) professions.  When I took the time to think about it, it made sense, I have a background working with attorneys, with an intense love of learning and writing. I even obtained a creative writing certificate as a young adult. And perhaps that experience and passion shone through somehow.

Which is why I’m taking the plunge.  As of May 1,2009, Clerical Advantage will no longer be considered a ‘generalist’ virtual assistant company, but will focus on providing services to Business Creative and Legal Professionals looking to utilize online marketing methods and/or need assistance with creative pursuits such as books, classes, webinars, e-books and e-courses. (Changes in services will not effect my current clients)

Are you thinking I’m a bit crazy to make changes when I already have found a reasonable amount of success in the virtual assistance industry?  Before you make a judgement, take the time to read the following five reasons I’ve decided to narrow my niche.

1. I can work more efficiently for my clients.

2. It allows me to focus on the services that fit my clients best.

3. I can learn new things that will benefit my clients needs better.

4. Individuals who need what I do best will be able to find me easier.

5. Clients and potential clients will know that they are receiving the benefits of working with someone who specializes in just what they need.

All five of these reasons are in some way an advantage for my clients, but at the same time benefits me and my business as well.  How about you?  Are you trying to be everything to everyone?  Nine times out of ten it will leave you being nothing to anyone.  Examine your strengths, weaknesses, loves and hates and consider narrowing your niche as well.

It's That Time Again...

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11 Comments

  1. […] 5 Reasons I’m Narrowing My Niche and Why You Should Too […]



  2. Collette Schultz on May 5, 2009 at 2:44 am

    I too found this to be necessary in order to stand out from other VAs. Clients seem to appreciate your expertise in one area. It also makes networking more beneficial by referring clients to other VAs with other niches than myself.

    Collette Schultz’s last blog post..



  3. Collette Schultz on May 4, 2009 at 9:44 pm

    I too found this to be necessary in order to stand out from other VAs. Clients seem to appreciate your expertise in one area. It also makes networking more beneficial by referring clients to other VAs with other niches than myself.

    Collette Schultz’s last blog post..



  4. Janet Barclay on May 12, 2009 at 2:23 pm

    Congratulations, Tina! I’ve been sitting on that fence for about a year now; maybe your taking this step will motivate me to do likewise!

    Janet Barclay’s last blog post..A Tidy Blog is a Readable Blog



  5. Janet Barclay on May 12, 2009 at 9:23 am

    Congratulations, Tina! I’ve been sitting on that fence for about a year now; maybe your taking this step will motivate me to do likewise!

    Janet Barclay’s last blog post..A Tidy Blog is a Readable Blog



  6. Jamie Favreau on May 12, 2009 at 5:54 pm

    Congrats!! Don’t they say it is better to be good at one thing then moderate with a dozen things. I hope find your happiness and success with this endeavor.

    Jamie Favreau’s last blog post..My first presentation 10 minutes!



  7. Jamie Favreau on May 12, 2009 at 12:54 pm

    Congrats!! Don’t they say it is better to be good at one thing then moderate with a dozen things. I hope find your happiness and success with this endeavor.

    Jamie Favreau’s last blog post..My first presentation 10 minutes!



  8. Jaclyn Croft on May 12, 2009 at 6:05 pm

    This is very interesting. I, too, am having the same experience. My background is in franchising, creating and revising Franchise Disclosure Documents, which is very specialized. I have had a moderate amount of success as a generalist Virtual Assistant, but these franchising companies keep finding me because I have this knowledge about what they need, which seems to be very hard to find in the virtual world. I am working out a plan to transition my business and market to franchising companies and franchise attorneys. Best of luck and I would love to hear how this journey is going.



  9. Jaclyn Croft on May 12, 2009 at 1:05 pm

    This is very interesting. I, too, am having the same experience. My background is in franchising, creating and revising Franchise Disclosure Documents, which is very specialized. I have had a moderate amount of success as a generalist Virtual Assistant, but these franchising companies keep finding me because I have this knowledge about what they need, which seems to be very hard to find in the virtual world. I am working out a plan to transition my business and market to franchising companies and franchise attorneys. Best of luck and I would love to hear how this journey is going.



  10. Laurie on May 12, 2009 at 6:26 pm

    Congrats on taking such a great leap Tina! I am a big fan of choosing a niche and doing the things you love in your business – instead of trying to be everything! In my time in the VA world, I’ve definitely realized that I have to refer away some clients who just aren’t looking for a service I want to provide!

    Laurie’s last blog post..When To Partner With a Virtual Assistant



  11. Laurie on May 12, 2009 at 1:26 pm

    Congrats on taking such a great leap Tina! I am a big fan of choosing a niche and doing the things you love in your business – instead of trying to be everything! In my time in the VA world, I’ve definitely realized that I have to refer away some clients who just aren’t looking for a service I want to provide!

    Laurie’s last blog post..When To Partner With a Virtual Assistant



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