It’s funny how one can learn something, teach something, but still drag their heels when implementing something. I’m not pointing fingers, I’m admitting to all of you that I am that person. Everything I’ve ever learned about marketing has pointed toward choosing a niche, I’ve even written about it to try to help others. Yet, I had still not taken the plunge and narrowed my own.
Part of that reason was that my niche had an uncanny way of finding me, all of my clients seemed to come from the legal or business creative (writers, coaches, teachers, etc.) professions. When I took the time to think about it, it made sense, I have a background working with attorneys, with an intense love of learning and writing. I even obtained a creative writing certificate as a young adult. And perhaps that experience and passion shone through somehow.
Which is why I’m taking the plunge. As of May 1,2009, Clerical Advantage will no longer be considered a ‘generalist’ virtual assistant company, but will focus on providing services to Business Creative and Legal Professionals looking to utilize online marketing methods and/or need assistance with creative pursuits such as books, classes, webinars, e-books and e-courses. (Changes in services will not effect my current clients)
Are you thinking I’m a bit crazy to make changes when I already have found a reasonable amount of success in the virtual assistance industry? Before you make a judgement, take the time to read the following five reasons I’ve decided to narrow my niche.
1. I can work more efficiently for my clients.
2. It allows me to focus on the services that fit my clients best.
3. I can learn new things that will benefit my clients needs better.
4. Individuals who need what I do best will be able to find me easier.
5. Clients and potential clients will know that they are receiving the benefits of working with someone who specializes in just what they need.
All five of these reasons are in some way an advantage for my clients, but at the same time benefits me and my business as well. How about you? Are you trying to be everything to everyone? Nine times out of ten it will leave you being nothing to anyone. Examine your strengths, weaknesses, loves and hates and consider narrowing your niche as well.