Yes, I’m a Virtual Assistant. No, I’m not Siri. I’m better.

As if there wasn’t enough confusion out there regarding virtual assistants, along comes the iPhone 4S.  The S, I’m guessing, stands for Apple’s version of a virtual assistant and ‘her’ name is SiriArticles and blog posts have been singing her praises, absolutely amazed at the way she answers their questions and requests.  I suppose some virtual assistants might  be irritated.  After all, we’ve spent a lot of time trying to distinguish ourselves as high level professional administrative support and now a scrap of artificial intelligence gets added to an iPhone and appears to muddle the issue once again.

Or not.  I think it’s a chance to set ourselves apart even further.  

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