There are many careers that require continuing education. Those in the legal or health care fields come to mind first, but teachers, real estate professionals and even beauticians are required to take classes to keep abreast of their industries and keep their certifications. The reason for this requirement is simple but important; it ensures…
In my last post I sang the praises of creating webinars from classes and seminars you may already be presenting to in person audiences. It only seemed right that I follow up with some information on how to go about creating one. I think you’ll find that if you’re already teaching classes or seminars, with…
Giving potential clients something of value is one of the smartest marketing strategies out there. And it’s an honest marketing strategy. You give something of true value and in return you make connections with people who may become or know someone who could become a future client. It’s a win-win situation. But how exactly do…
Today’s headlines scream about the stress levels in America. Technology allows us to bring work into our homes, and tempts us to check that business e-mail instead of relaxing with a good book. We are eating up articles on relaxation techniques and ways to make more time for ourselves and our families. Work consumes more and…