As if there wasn’t enough confusion out there regarding virtual assistants, along comes the iPhone 4S. The S, I’m guessing, stands for Apple’s version of a virtual assistant and ‘her’ name is Siri. Articles and blog posts have been singing her praises, absolutely amazed at the way she answers their questions and requests. I suppose some virtual assistants might be irritated. After all, we’ve spent a lot of time trying to distinguish ourselves as high level professional administrative support and now a scrap of artificial intelligence gets added to an iPhone and appears to muddle the issue once again.
Or not. I think it’s a chance to set ourselves apart even further.