[stextbox id=”alert” float=”true” align=”left” width=”375″ bcolor=”8b0000″ bgcolor=”f5f5f5″]This is the first in a short series of blog posts inspired by the Forbes.com article “The 7 Major Trends Shaping Your Business or Career”. As business owners, it’s important to pay attention to trends and find ways to adapt or adopt, depending on the circumstances.[/stextbox]
We no longer rely on the restaurant critic in the newspaper to tell us what’s good. Not when we can visit Yelp or pull up our UrbanSpoon app and get hundred’s or thousands of people’s opinions. Fodor’s is no longer the be all, end all of travel recommendations. And unlike our grandparents who relied on Walter Cronkite for their news, we have HuffPost, Twitter and more.
So what does that mean for businesses who rely on that handful of hand-picked testimonials to convince people they’re the best ones for the job?
It means that one or two ‘expert testimonials’ aren’t going to cut it. People are used to judging expertise in other ways now. Many businesses will be able to utilize sites like Yelp, TripAdvisor, UrbanSpoon and AVVO (for lawyers). Of course, those of you who do so will need to be ready when a bad review gets posted. The best way to do that is to have a plan of action long before that first bad review hits. But what if Yelp, Google Local or other public review sites aren’t really a fit for your business?