The One Thing I Don’t Do Often Enough

As a business owner your focus seems to always be on what comes next.  We learn quickly that for successful businesses marketing never stops and that means we are always looking ahead at what we can do to get that next client.  Whether it’s implementing a new service, adopting new technology or resetting a marketing … Read more

Why You Shouldn’t Rely on Testimonials to Impress Clients

[stextbox id=”alert” float=”true” align=”left” width=”375″ bcolor=”8b0000″ bgcolor=”f5f5f5″]This is the first in a short series of blog posts inspired by the Forbes.com article “The 7 Major Trends Shaping Your Business or Career”. As business owners, it’s important to pay attention to trends and find ways to adapt or adopt, depending on the circumstances.[/stextbox]

It used to be that a few well written, favorable testimonials on your website or in your brochure copy could convince people that you were great at what you do.  Those days are long gone.

We no longer rely on the restaurant critic in the newspaper to tell us what’s good. Not when we can visit Yelp or pull up our UrbanSpoon app and get hundred’s or thousands of people’s opinions.  Fodor’s is no longer the be all, end all of travel recommendations. And unlike our grandparents who relied on Walter Cronkite for their news, we have HuffPost, Twitter and more.

So what does that mean for businesses who rely on that handful of hand-picked testimonials to convince people they’re the best ones for the job?

It means that one or two ‘expert testimonials’ aren’t going to cut it.  People are used to judging expertise in other ways now.  Many businesses will be able to utilize sites like Yelp, TripAdvisor, UrbanSpoon and AVVO (for lawyers). Of course, those of you who do so will need to be ready when a bad review gets posted. The best way to do that is to have a plan of action long before that first bad review hits.  But what if Yelp, Google Local or other public review sites aren’t really a fit for your business?

Read moreWhy You Shouldn’t Rely on Testimonials to Impress Clients

Review: A New Laptop for this Geek

About two years ago, when my second laptop died in 4 years of business, I decided a desktop computer just might make more sense. It seemed like my line of work was a laptop killer and my budget at the time told me that a dead laptop every two years wasn’t a wise business decision.  … Read more

Think Employees are More Committed than Virtual Assistants? Think Again.

Here’s another nail in the coffin for those folks who like to tell me “I prefer working with in office employees because I can tell they are doing the work.”  According to this article at Salon.com 70% of the United States workforce is emotionally disconnected at work.  What exactly does this mean? It means that the majority of American workers have no ties to the success or failure of the company they work for.  In fact, the article goes on to state that sizable numbers of those people are actively seeking to sabotage their colleagues and managers.

The Gallup Poll that the article is based on, State of the American Workplace by Gallup.com, also states:

“Gallup estimates that active disengagement costs the U.S. $450 billion to $550 billion per year.”

For years I’ve been telling people that virtual assistants and other self-employed virtual professionals were for the most part more invested in the success of their businesses.  Why?  Because our success is directly tied to yours.

Read moreThink Employees are More Committed than Virtual Assistants? Think Again.

Outsourcing your Business Processes to a Virtual Assistant: What You Really Need to Know

The truth about finding and working with virtual assistants with No Bullshit Over the years I’ve seen a lot of information published about outsourcing your business processes to virtual assistants and other virtual professionals.  Some of the information is good. A lot of the information isn’t. There are a lot of reasons why so much … Read more

Like Bacon and…well, Bacon.

[stextbox id=”custom”]The following is an excerpt from “The No Bull$#*? Guide to Virtual Assistants for Businesses; How to Skip Past Siri™, ODesk and Offshore Outsourcing to Find the Kind of Support Your Business Really Needs“; a new, just released e-book for businesses on the subject of working successfully with virtual assistants. Be watching for more announcements about … Read more