What Can You Learn about Social Media from a Meteorologist? A Lot. My Interview with Brad Panovich (@WxBrad)

Is social media right for everyone? Can Twitter, Facebook, Instagram, etc. make an impact no matter who/what you are? Example: has it changed the way meteorologists perform their jobs? Probably something you’ve thought very little about until now; most of us probably take for granted how we receive information about our weather. The answer, of course, … Read more

Google+, Is it Worth the Effort?

Google+ vs Facebook? I’m currently in the process of creating a Learning Module on social media for Virtual Assistant Survival School, so the infographic to the left immediately grabbed my attention yesterday. On a quick glance, the numbers and statistics might cause you to wonder if hanging out on Google+ is worth your time. Before you abandon your Circles take a … Read more

Yes, Your Business Needs a Facebook Page

Anyone who reads this blog knows I’m a big fan of Twitter. (Done the right way.) And although I myself sort of dragged my heels at first, I have come to the conclusion that when it comes to social media for business, a Facebook Page is a necessity.

The problem is, many small businesses are overwhelmed by social media and find the Facebook Page a bit confusing.  Not to mention they aren’t quite sure how to use it.  So rather than deal with it, they throw their hands in the air and say “Bah! Facebook is the devil.”  Enter this post.

Below are a few simple tips and hints to help you utilize the power of Facebook for your biz.

Profiles vs Pages:  The most confusing thing about Facebook just may be the whole Profile/Page confusion.  First, your profile is what you get when you sign up for Facebook. It’s personal, all about you, not your business.  So basically, your Facebook profile is your base “account’.

Pages are something that you can add to your ‘account’.  A Page is totally separate from your profile pages and wall. Items posted to your personal wall do not show up on your Page and vice versa (unless you choose to share them there).  Your personal friends do not get added to your Pages, they must ‘Like’ them like anyone else.

Types of Pages:  Facebook has several categories for Pages.  The choices are:

  • Local Business or Place
  • Company, Organization or Institution
  • Brand or Product
  • Artist, Band or Public Figure
  • Entertainment
  • Cause or Community

So you can build a page for your business and/or for your new bestseller or product.  As you can see, you could easily end up having several pages for different reasons.

What Do You Do There?  A Facebook Page is all about creating a community of people who like your business or product.  Ask yourself, “What do I want to share with my community about my business?”  Perhaps you want to announce book signings or public appearances. Or you could share news about what’s going on at your biz, including new projects, faces, products or services.  Does your community have questions about your business?  Let them ask on the page and provide answers for them.  Of course, you don’t have to limit it to just one of those options, you can combine several or all of them.   And don’t forget, if you have a blog you can connect it to your page so that new posts are announced on the Page wall.

Read moreYes, Your Business Needs a Facebook Page

What You Can Learn from @Charter about Social Media

As a Virtual Online Technology Assistant and a small business owner who has had a good deal of success using social media I’m often asked by others about how to use social media successfully for their own businesses.  Often I feel I have disappointed them when I explain why I feel social media has worked … Read more

Social Media for Business-Are You Making the Most of it?

[stextbox id=”info”]If you’re a virtual assistant I have something special at the end of this post you won’t want to miss.[/stextbox]

2010 could very well be called the year of social media. With over 500 million users on Facebook and over 100 million users on Twitter, smart businesses realized that it’s far from a fad that will fade. On the countrary, social media and mobile applications (or apps) are obviously on the rise.

Don’t believe me? Check out this infographic at digitalsurgeons.com.

However as more and more people log on to these social media giants, it’s not good enough to simply have a presence. As with any ‘marketing’ strategy, you should always have some sort of plan. Some plans work better with social media than others.

What doesn’t work:

Read moreSocial Media for Business-Are You Making the Most of it?