intro packet revisited

Re-Visited: The Intro Packet

Seven years ago, I wrote the post “Let Me Introduce… My Business, with an Intro Packet”. In it I discussed the difficulty of giving people a clear picture of what your business can provide in a short period of time and how an intro packet could help.  A lot has changed in seven years.  The … Read more

affordable rates truth

The Truth About Setting Affordable Rates

If I had a dime for every time someone complained that people won’t pay their rates, I’d be rich. Well, not rich exactly, but I’d have a few bucks for Starbucks instead of Dunkin’ Donuts.  What do I tell them? I tell them it’s because they are focusing on the money. Never, ever focus on the … Read more

Five Things Technophobes Fail to Understand

It’s been awhile since I talked about technophobes. You know, those business people who hate the Internet and refuse to adopt anything for their businesses more advanced than the Yellow Pages?  Ok, so maybe they’ll get really wild and crazy and start a Facebook Page.  I bet you know at least one business owner like … Read more