affordable rates truth

The Truth About Setting Affordable Rates

If I had a dime for every time someone complained that people won’t pay their rates, I’d be rich. Well, not rich exactly, but I’d have a few bucks for Starbucks instead of Dunkin’ Donuts.  What do I tell them? I tell them it’s because they are focusing on the money. Never, ever focus on the … Read more

Five Things Technophobes Fail to Understand

It’s been awhile since I talked about technophobes. You know, those business people who hate the Internet and refuse to adopt anything for their businesses more advanced than the Yellow Pages?  Ok, so maybe they’ll get really wild and crazy and start a Facebook Page.  I bet you know at least one business owner like … Read more

What Can You Learn about Social Media from a Meteorologist? A Lot. My Interview with Brad Panovich (@WxBrad)

Is social media right for everyone? Can Twitter, Facebook, Instagram, etc. make an impact no matter who/what you are? Example: has it changed the way meteorologists perform their jobs? Probably something you’ve thought very little about until now; most of us probably take for granted how we receive information about our weather. The answer, of course, … Read more